Media Overview
The goal of any advertising campaign is to present a company's message to as wider interested audience as possible. Traditionally, there was a well known advertising truism, that 50 per cent of all advertising spend was wasted, the problem was nobody knew which 50 percent. The problem of course was that it is difficult with offline advertising accurately to determine who was likely to see the advert. The old dilemma is close to solution, it is possible to target online adverts using a matrix of stored information so that the advert will only be visible to those deemed likely or highly likely to be interested. The software is 'intelligent' and selects the advertisement that is most likely to be of interest to the viewer. To a company that is advertising they can be assured that they are marketing to a targeted audience and consequently the old truism no longer will be quite as true.
Data mining and intelligent software systems are able to dramatically improve the targeting of advertising. Targeted online advertising works and Afterabc offers such.
There are a number wide variety of online advertising and targeting methods available to advertisers with Afterabc:
Text ads
Advertisements displayed as simple, text-based hyperlinks are known as Text Ads. As their name suggests, text ads they do not include graphic images.
Display Ads
Graphical advertisements are known as Display Ads. Display ads are available in many standard shapes and sizes, including: banners, leader boards, skyscrapers, large, mid and small boxes. Many display ads will use an eye catching visual to grab the attention of the visitor.
Pop-Up Ads
Advertisements that appear to “pop up” in a new window as users browse a website are known as Pop-Up Ads. Hover ads, floating ads and slide-in ads are all considered pop-up ads. (Sometimes these ads are also known as Pop-Under Ads, depending on whether they are displayed over or underneath the current web content being browsed.) The use of Flash and DHTML ads has risen in recent years in an effort to counter the increased usage of pop-up blockers.
Flash / DHTML Ads
These kinds of ads incorporate Flash animation or other motion graphics. Ads may be animated display ads in traditional shapes and sizes, or, they can be ads that function similarly to pop-up ads but with much deeper integration into the overall design of the site.
Interstitial Ads
Interstitial ads appear between web pages that the user requests. For example, an interstitial ad may appear after you click on a link in an excerpt to view the full content of news story. Because interstitial ads load in the background and do not interrupt the users immediate browsing experience, they are a preferred method of delivering ads with rich media, streaming video, and/or large graphics.
Video Ads
With the popularity of online video watching, video ads have become a viable means of distributing rich advertising content. Currently video ads can either be content created entirely by the advertiser, or “in video” ads that will show your ad at the beginning or end of a content video
Email Ads (Classified Ads & Newsletter Advertising)
Ads that are distributed by Afterabc through email blasts to opt-in audiences are known as email ads. Advertisers can individually sponsor a Afterabc email newsletter or they can purchase classified ad space
On-Site Sponsorships
On-Site sponsorships are ads (typically just a company’s logo) that can be bought to show support of a particular feature on Afterabc’s websites
Advertorials
Advertisements in editorial form that appear in blogs are known as “Advertorials”.
Targeting Methods
Contextual Targeting
When ads are served based on related content a user is currently reading or browsing online, it is known as contextual targeting. For example, if a visitor were reading an article about sports, a contextual ad would be related to sports for example an ad for sports gear, memorabilia, or event tickets
Behavioural Targeting
When ads are served based on user behaviour, it is known as behavioural targeting. Behavioural targeting is based on a variety of online factors such as recent online purchases, searches, and browsing history, as well as demographic details such age or gender.
Geo-Targeting / Local Advertising
When ads are served based on a user’s geographical location, it is known as geo-targeting. For advertisers interested in targeting users within a specific locality or region, geo-targeted online advertising is an effective solution.
It is important to note that Afterabc will work with potential advertisers to develop a campaign designed to best meet their objectives, such is not an exact science, but we are confident that advertising with Afterabc is a sound investment.