Brand and Core Values

Afterabc Limited has achieved a great deal since formal commencement of operations in March 2010, due in large part to our commitment to include all our team in company discussions and plans, and because of the SME work patterns that we maintain. As the company grows in employee numbers we will continue to operate in a similar way. All the Afterabc corporate team are in hands-on roles, and we are greatly supported by a team of highly skilled engineers and designers in India, Belgium, the U.K., Rumania and Korea.

Having teams in different geographic locations, can, and does from time to time create challenges, time zones and working patterns have to be factored into any project as do language barriers and conflicting national and religious holidays. Nevertheless, the benefits of having input from an international team of specialists far exceeds any minor inconvenience of increased travel requirements for management, or the occasional confused translation.  

In such a company, diversity of background and interests is inevitable and wonderful, for it adds greatly to our desires to expand our channel base and service offerings and our ability to understand our market, for we too are consumers. The Afterabc team are passionate about subjects as diverse as F1 to art, fashion to travel, food to green issues, politics religion & history to music and Baseball, golf to mountain walking and much along the way. The key is passion; we value and like to employ those with an opinion and a desire to create and share.  The notion of all pulling together and endeavouring to ensure that interaction is not inhibited by corporate title, is a precursor to innovation and the free exchange of ideas, and is a philosophy at the core of Afterabc. 

Our expansion has been rapid, and whilst we did not start in the garage, more a dining room table and numerous mobile and video conference international conversations and not forgetting the numerous face-to-face meetings over copious amounts of coffee, we are now outgrowing our second corporate branch offices in Korea. We are not content, and one can feel an atmosphere amongst all our stakeholders of wanting to offer lot more, and continuing to see boundless possibilities.       

To paraphrase President Kennedy, we all bond together inhabiting this small planet, we are interdependent on a host of other enterprises and people. As such the leadership of any company must decide the philosophy of  business conduct in the matrix of relationships in order to maximise the potential of the company. An important pillar for Afterabc, or indeed any credible company are business ethics.

Business ethics are really just an extension of the ethics of the leadership of the Company; it is for the leadership of company to inspire the whole team and actively encourage all to embrace core ethical principles.

The Nobel Prize winning economist, Milton Friedman said that the duty of business leaders is, “to make as much money as possible while conforming to the basic rules of the society, both those embodied in the law and those embodied in ethical custom”. The notion of ‘ethical custom’ is open to wide interruption, for it is a question conscientious voluntary choice. - For example, individuals can decide to honour a verbal agreement, or they can choose to break their word. It is much the same for a company, the standard can be to endeavour to ascribe to best practices, or simply ignore the standard when expedient. In the highly unlikely event that any employee of the company engages in dishonest conduct, such employee would be immediately dismissed from our employ, regardless if such action had resulted in a short-term gain for the company.

Best business practice is not just about written contractual agreements, but how a group of individuals wishes to conduct business on behalf the Company. To codify such into a list of broad generalized statements can seem trite, and yet to describe in writing a prescribed behaviour that covers behaviour that would be considered common sense or common decency may seem patronising. We endeavour to ensure that all our team understands what is expected of them and standards of behaviour, but much, if not all, is intuitive to employees of the calibre of Afterabc.

Over years of experience and success, the leadership of Afterabc have established some core business principles, and all are instilled into the culture of the company; none are new, but all are important:

Our members’ and clients’ interests always come first, all else will follow.

A reputation is hard to build but easy to destroy, we will conduct business in the spirit of our agreements, never putting at risk our reputation. We set ourselves high standards and will always take seriously any breach of such standards.  

Profitability is important to all our stakeholders for a strong financial base allows Afterabc to invest in new and innovative services and product offerings. However, a notional increase in profits at the cost of service is a shortsighted strategy that will undermine the long-term success of the company.

Innovation results from activity, not by accident. A free exchange of ideas are an essential precursor to innovation, and the innovation must strive for excellence.

The foundation of  business is people, and the diversity of background and experience of team Afterabc is an asset and encouraged in our hiring policies.  

Loyalty and duty are important, and the group much more important than the individual. Our success is a shared success, and our disappointments are spurs to greater efforts.  

Efficient and profitable, are attributes of a growing company. Complacency has no place in business.   

Afterabc keeps confidential all information that our members share with us.

Business is competitive and challenging, but we do not increase our standing in the community by seeking to denigrate others.

The aforementioned can be summarized as; Afterabc will conduct business with integrity.  We will promise that which cannot be honoured and accept and be bound by that which we know to be the spirit of our agreement if not the letter even when to our short-term disadvantage. Friedman is correct that the responsibility of the business is to make money, and we believe passionately that such is best achieved by putting the interests of the customers, members and clients above all else.

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Investor Relations

Discrimination

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Corporate Responsibility